This flash report contains:
• UK Market Context
• Summary of UK Performance
• Category Performance
• Top Manufacturers
• Bottom Manufacturers
• Christmas Trackers
Summary of UK Performance
- With England entering its 2nd lockdown on the 5th November, this has seen sales grow +4.2% compared to last week.
- This week's sales of £2.49b are £324m higher than last year and show an element of panic buying as consumers filled their cupboards as they planned for the minimal 4 weeks of restricted movement. However, having to stay at home has helped drive those categories such as Eating at Home and BWS as restrictions close many OOH channels.
- The additional £324m spent in the latest week was driven by an increased Grocery spend of £257m and £67m in Non Food.
- Tracking of Christmas 2020: Based on the latest 6 weeks of sales, the Christmas categories in focus are 12.3% (£499m) ahead of last year. Whilst COVID-19 makes tracking the performance of Christmas difficult, we know that with the 2nd lockdown, consumers have brought forward their festive shopping.
- Since the beginning of 2020 and predominantly since the start of COVID-19, UK Retailer sales are £7.239b higher than last year, driven by Ambient (+£2.09b) and BWS (+£1.98b).
Total Market Sales Value
In the latest week, sales reached £2.49b which is £324m higher than last year and +4.2% ahead of last week’s sales.
The introduction of the 2nd lockdown in England has resulted in an element of panic buying, however having to stay at home has helped drive categories such as Eating at Home and BWS as restrictions close many OOH channels.
Total Store sales grew +14.9% vs year ago with Grocery growth +15.4% and Non Food growth +13.3%
An Additional £324m has been spent in the latest week driven by an increased Grocery spend of £257m and £67m in Non Food
Overall sales grew +4.2% this week compared to last week with Grocery sales up +2.9% and Non Food sales up +9.1%
Top 35 Categories based on Value Change for the Latest Week