With so much uncertainty right now, wholesalers need a full understanding of what’s going on within their transaction data, so they can respond in the most effective ways possible to the rapidly changing trends.
Even before the COVID-19 outbreak, the world of wholesale was changing fast with increasing levels of digital sophistication and the mounting pressures from price-conscious consumers. With the state of the market now more turbulent than ever, it’s even more vital that you’re able to access the data you need to help you control your rate of investment and spot all-important opportunities for growth.
Introducing SalesOut Unify
No one can predict for certain what’s going to happen next, but SalesOut Unify can certainly give wholesalers a much better idea what the future holds. Developed in partnership with IRI, this data visualisation platform brings you a consolidated and reliable view of your business to help you understand which suppliers are winning and losing for you, and ultimately aid you with all your decision-making. Not only will Unify keep you in the know, it also equips you with all the tools you’ll need to turn your findings into a recurring revenue system. A win-win situation, if ever there was one.
How can Unify do this?
You might already be using a significant amount of data from a range of different sources, but do you have a fast and intuitive way to bring everything together in an easy-to-digest format? Without that, making the most of all this information could be, at best, a time-consuming struggle. SalesOut Unify makes the job faster and easier by giving you rapid access to all the information you need. In this way, the product can help with many tasks including tracking distribution, understanding sales performance and identifying new ways of growing sales. However, you choose to use the data, understanding it will always be a simple task, thanks to the intuitive graphics such as grids and charts. Having all the key data to hand, at the moment you need it, will give you a much richer understanding of what’s going on in your business, as well as letting you know which suppliers are performing well for you and which aren’t.
Proven success for wholesalers
Unify has certainly proved its worth for wholesalers up and down the country, with its impressively broad reach. Currently, seven wholesalers, including Stonehouse and Blakemore, are benefitting from our insight, with SalesOut working with around 60% of the total wholesaler market.
The information Unify provides enables wholesaler customers to build a stronger relationship with suppliers, driving increased revenue for everyone involved. Both parties can work together
harmoniously to achieve common goals, in terms of managing pricing changes and promotions, and deciding how to achieve the best possible margins.
Generating a new revenue stream
SalesOut Unify effectively keeps you on the front foot the whole time, as you enjoy immediate access to all the key data that your business needs. While the first tier of SalesOut Unify gives you a useful taster of the huge potential of your data, there is also an advanced version of the product which delivers a revenue share model as well.
This presents you with an exciting opportunity to commercialise your data. The fact is, many suppliers are happy to pay a fee to benefit from the extra understanding that derives from the insight they can glean from your data. This can be hugely valuable as it gives suppliers the granular detail of how well their products are performing in all the different outlets and, equally importantly, how their competitors’ products are faring there too.
Better still for you, we will happily manage this revenue stream on your behalf by selling the data back to your suppliers without you having to lift a finger. This sharing process can strengthen your supplier relationships while still providing you with all the information you need to drive your business forward.
