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SalesOut IRI announces agreement with UK’s largest drinks wholesaler Matthew Clark and Bibendum Wine

  • SalesOut
  • SalesOut

SalesOut IRI, the UK’s leading wholesale data provider, is delighted to announce the signing of a new multi-year agreement with Matthew Clark and Bibendum Wine, of the FTSE 250 listed C&C Group PLC.

The partnership will deliver real-time insights into Matthew Clark and Bibendum Wine’s performance to uncover opportunities for growth. The sharing of data will allow both companies to further collaborate with its suppliers and drive opportunity to ensure that they are at the cutting edge of insights in the industry. A data led approach will ensure that decisions are supported by insights and will be of benefit to all parties, not least its customers. The agreement marks an exciting move for SalesOut IRI, with the company venturing into the on-trade market for the very first time.

Set against a backdrop of unpredictable market conditions, the new agreement will deliver insight to enable decision making based on data and real-time market analysis. SalesOut processes 20 million wholesale transactions every week, giving the company an unrivalled market oversight that is supported by its experienced Client Services and Data teams, who are dedicated to helping customers make the most of their data.

The Matthew Clark and Bibendum Wine insight portal launches on the 31st of August this year with a full ‘smart dashboard’, powered by SalesOut’s unique reach and view of the market, all of which is underpinned by IRI’s powerful Liquid Data® technology. This insight into the UK’s on-trade drinks sector is made readily available to Matthew Clark and Bibendum Wine’s colleagues and suppliers through clear and easy to action reports.

Kirsty Harris-Clarke, Head of SalesOut, comments on this exciting new partnership:

“SalesOut IRI will be working to support Matthew Clark and Bibendum Wine using the power of IRI data and the incredible level of insight it delivers. Our expertise in data coupled with Matthew Clark and Bibendum Wine’s experience in the on-trade will make for a truly exciting partnership and offers suppliers the chance to bring insights to a sector that has not yet had this opportunity. We are delighted to be winning new business and growing in such unpredictable times.”


Topics: SalesOut
Published 5 October, 2021

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