Everyone’s world has been turned upside-down by the rapidly developing coronavirus outbreak, but few will be experiencing changes and unpredictability on the seismic scale that FMCG wholesalers and suppliers are currently facing.
While you are no doubt enjoying unprecedented levels of demand from the supermarket & convenience channel and regular customers buying in bulk, demand from the foodservice sector will have been decimated by the closure of restaurants, cafés and bars.
Maintaining your numbers
The kind of spikes in demand you see at times such as Christmas, that you have months to prepare for, are now occurring virtually overnight. All this and yet you will still be on the hook to deliver your all-important numbers. So, during such volatile times, how do you get the data you need to support your decision-making?
As a SalesOut Unify user you are already getting access to all the SalesOut data within the individual wholesalers you subscribe to and can see how your products are stacking up against the competition.
If you are also subscribing to a number of different wholesalers from the seven we currently partner with, then you are getting a really good view of the market. But getting a single view that shows you all of the wholesaler data together would require you to manually aggregate this. This is where OneView comes in.
Introducing OneView
This is our powerful data aggregation tool that makes it easy to centralise, enhance and visualise your data. SalesOut have the broadest dataset in the market, with circa 75% of the market available, enabling you to quickly and easily spot the fluctuating trends and respond to them.
The key to success, and indeed customer happiness, in these tricky times is having fast access to a market overview data to help you plan your next moves with confidence. Updated every week, OneView brings you the complete picture of the market by instantly pulling in data from a variety of different sources.
You might be wondering how the offering of OneView differs from what you’re already getting with Unify? Unify is a fantastic option for users who require a detailed view of a specific wholesaler and want to understand the performance of their category or products. However, what this tool won’t do is give you a picture of the total market and allow you to manipulate this data and overlay it with any other datasets you have access to.
Granular insight
If you want unrivalled market intelligence with extra metrics, and who doesn’t right now, we’d recommend upgrading your Unify platform to become OneView Unify. You will then get all the data you need in one simple interface that you are already using day-to-day. Alternatively, if you have a data team and want to give them the tools to customise your reporting, overlaying lots of additional data, then you need our OneView Excel data connector.
This allows you to instantly see all the data direct from our servers put into the pivot table format your analysts will already be using. It can even add in your own or third-party data to give you the most complete view of the wholesale market available in the UK - bar none.
OneView will be particularly popular with your data and analytics team, as the job of taking all of the market data you subscribe to and combining it with any internal data would previously have been taking them days to complete. And, after all this work, their findings were then out of date almost straight away since all our data refreshes weekly.
