SalesOut Insight

Coronavirus Impact Report - 29th August

Written by SalesOut | Sep 16, 2020 10:10:43 AM

This report contains:

  • Summary of UK Performance
  • UK update on COVID-19
  • Total Market Overview
  • Additional Support from IRI
    • IRI White paper
    • IRI Global Demand Index

Summary of UK Performance

  • End of the 24th week of the UK lockdown and the impact of COVID-19 combined with Brexit are combining to impact the performance of the FTSE 100. Whilst lockdown restrictions have been relaxed, there are localised lockdowns in place which has the potential to see regional sales spikes as consumers must stay at home
  • In the latest week, sales reached £2.28b; £131m higher than the same time last year an increase of +3.8% on last weeks’ sales
  • This week's sales have benefited from the phasing of the Bank Holiday which was a week later compared to last year, although last year we had warmer weather. The “Eat Out to Help Out” scheme ends in August and we know this has been successful with 64m meals claimed in the first 3 weeks. With the scheme ending on Monday and schools returning this week, it will be interesting to see what impact this has on sales
  • The Hospitality sector has been given a much-needed boost following the “Eat Out to Help Out” scheme; the restricted International travel is driving Staycations with Coastal areas benefitting, whilst traditional Commuter locations continue to suffer
  • There is evidence of a slowdown across both Value and Unit sales, the recent weekly sales growth indicates it may be a while before we return to normal levels
  • The Convenience and Online Channels have both benefitted from changing consumer shopping habits however in the latest data, Convenience figures show it accounts for 24.1% of Total sales similar to pre-COVID-19 figures
  • IRI’s Inflation Tracker shows Fresh Fish (100) and Produce (101) have prices close to last year whilst BWS (108) and Other Non Food (110) have helped overall Total CPG increase to (105)
     

Total Market Sales Value

In the latest week, sales reached £2.28b which is £131m higher than last year. This week's sales have benefited from the phasing of the Bank Holiday which was a week later compared to last year, although last year we had warmer weather. The “Eat Out to Help Out” scheme ends in August and we know this has been successful with 64m meals claimed in the first 3 weeks. With the scheme ending on Monday and schools returning this week, it will be interesting to see what impact this has on next weeks sales.

 

 

Total Store Unit sales growth in the latest 4 w/e is +1.2% however this has slowed compared to YTD which is +4.2% higher than last year

 

 

 

Focus on BWS – IRI’s Inflation Tracker shows Wine (100) prices are in line with last year whilst Beer (108) CIDER & Perry (108) and Spirit (106) have seen increased prices compared to last year with Total BWS increasing to 108

 

Since the beginning of 2020 and predominantly since the start of COVID- 19, UK Retailer sales are £5.539b higher than last year, driven by Ambient (+£1.7b) and BWS (+£1.5b)

 

 

Top 35 Categories based on Value Change for the Latest Week

 
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