SalesOut Insight

Coronavirus Impact Report - 24th October

Written by SalesOut | Nov 9, 2020 4:04:01 PM

This report contains:

  • Summary of UK Performance
  • UK update on COVID-19
  • Total Market Overview
    • Channel Performance
  • Additional Support from IRI
    • IRI White paper
    • IRI Global Demand Index
  • IRI Global Insights
    • Germany
    • Greece

Summary of UK Performance

  • The continuation of rising COVID-19 cases has seen the UK government announce a 2nd lockdown in England will start on the 5th November for 4 weeks. This announcement coincided with the FTSE 100 closing at a 3-month low.
  • Whilst retailers/manufacturers are better prepared to cater for the 2nd lockdown, will we see a surge in panic buying like the 1st lockdown?
  • With more COVID-19 cases and an increase of local areas moving into Tiers 2 and 3, latest weekly sales grew +0.8% compared to the previous week.
  • This week's sales of £2.28b are £134m ahead of last years with the trend in line with what we have seen over the last few weeks. However, we can expect to see an increase in our sales data to 7th Nov in 2 weeks.
  • The additional £134m spent in the latest week was driven by an increased Grocery spend of £122m and £12m in Non Food.
  • Supermarkets have seen a greater SoM driven by their Online Channels. The recent increase in sales driven by the increase in COVID-19 cases has impacted the Convenience channel as consumer focused on the bigger shopping basket which was different in the 1st waveSupermarkets have seen a greater SoM driven by their Online Channels. The recent increase in sales driven by the increase in COVID-19 cases has impacted the Convenience channel as consumer focused on the bigger shopping basket which was different in the 1st wave.
  • Sales have increased in both France & Italy in the latest week. In France; Total CPG demand was up 6% vs. YAG levels, whilst in Italy; Total CPG demand was up 11% compared to the previous year.
  • Tracking of Halloween 2020 - In the run up to the 31st October, as we’d expect, the trend line shows an increase across all categories, however only Pumpkins are ahead of last year as the government restrictions on movement hamper sales. The message was to stay at home for this years Trick or Treating and this weeks sales will show what impact COVID-19 has had on demand.
 

Total Market Sales Value

With more COVID-19 cases and an increase of local areas moving into Tiers 2 and 3, sales grew +0.8% compared to last week. This week's sales of £2.28b are £134m ahead of last years with the trend in line with what we have seen over the last few weeks. However with the 2nd lockdown in England starting 5th November, we can expect to see a sales increase in the data to 7th Nov.

 

Unit sales grew in Grocery (+3.6%) as Fresh Fish/Meat increased linked to greater restrictions. Non Grocery (-1.4%) sales dropped in the latest week driven by a drop in Household.

 

The recent increases in UK COVID-19 cases and subsequent increased government restrictions being put in place have meant demand for CPG products remain high.

 

 

Since the beginning of 2020 and predominantly since the start of COVID-19, UK Retailer sales are £6.740b higher than last year, driven by Ambient (+£1.96b) and BWS (+£1.86b).

 

 

 

Top 35 Categories based on Value Change for the Latest Week.

 
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